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ABOUT
SEARCH |
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A Brief History |
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PPC vs. SEO |
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FAQ's |
| WHAT KEYWORDS SHOULD I USE? | |
| Upon signing with us, we will need a short list of the keywords you desire to be listed for. We need the broad must have phrases from you. Once this is done, we will perform a quick and easy keyword review using our internal database. The keyword review will instantly organize your entire campaign and give you insight into what the possibilities are. While there is no way to nail down an exact budget, the keyword review will shed light on the costs that may be expected. If your budget is not large enough to bid on everything, don’t worry. Choose the most targeted, and if possible, cheapest words in the list. We can maintain any rank for any keywords or phrases you want. The less you spend, the more efficient that level of spending will actually be. | |
| WHEN CAN I EXPECT TO SEE RESULTS? | |
| Relative to natural searches, optimization of paid search has very quick results. Our clients typically see an increase in sales or registrations within a few days of starting a new campaign. In cases when we take over management of an existing campaign, you can expect to invest less per sale immediately. | |
| CAN I CHANGE MY KEYWORD LIST? | |
| For the first few months of the campaign, we’ll be actively
watching the keywords you’ve selected to identify those that
generate sales, and weed out those that are spending without results.
We’ll be quite vigorous in recommending keyword changes during
this initial time period.
Once your campaigns are stable and your keywords are successful, you’ll still want to make changes several times per year based on market changes, seasonal forces or new products. Don’t hesitate to let us know what changes you envision, and we will implement them as well as recommend related terms. |
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| WHAT IF MY CAMPAIGN ISN'T DOING WELL? | |
| If the campaign is spending your advertising budget without yielding better results, we need to re-evaluate right away. While there is a certain amount of “wait-and-see” necessary in managing these campaigns, there is no reason to pay for advertising that is not producing sales. If your campaign isn’t doing well, we’ll strategize together about the campaign’s goals and approach. | |
| HOW WILL I KNOW WHAT KEYWORDS ARE GETTING RESULTS? | |
| The monthly report you receive will list all your keywords, and detail how many times searchers clicked your ad after searching that keyword. If you place tracking code on your site, we can also see which keywords yield sales or registrations. |